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Sony Alpha 7 IV Mirrorless Camera

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Set Alert for Product: Sony Alpha A7 IV Full-Frame Mirrorless Camera with 28-70mm Lens - $2,049.95

Original price was: 2.562,99 $.Current price is: 2.049,95 $.

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The Sony Alpha 7 IV, is a game-changer in the world of mirrorless cameras. With its exceptional performance and advanced features, this powerhouse is designed to elevate your photography and videography to new heights. The Alpha 7 IV boasts a 33-megapixel full-frame Exmor R CMOS sensor, delivering stunning image quality with incredible detail and dynamic range. Its enhanced BIONZ XR image processor ensures lightning-fast processing speed and low-light performance. With 4K video recording capabilities and impressive autofocus capabilities, this camera empowers you to capture cinematic masterpieces with ease. Experience the future of photography with the Sony Alpha 7 IV, a true marvel of technology.

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Last updated on 17/12/2024 09:14 Details
Sony Alpha 7 IV Mirrorless Camera
Sony Alpha 7 IV Mirrorless Camera

Original price was: 2.562,99 $.Current price is: 2.049,95 $.

Price History

Price history for Sony Alpha A7 IV Full-Frame Mirrorless Camera with 28-70mm Lens
Latest updates:
  • $2,049.95 - 19/12/2024
  • $2,094.95 - 13/12/2024
  • $2,124.95 - 10/12/2024
  • $2,134.95 - 07/12/2024
  • $2,154.95 - 28/11/2024
  • $1,989.00 - 04/11/2024
  • $2,154.95 - 11/10/2024
  • $2,369.95 - 02/10/2024
Since: 27/06/2024
  • Highest Price: $2,586.25 - 26/08/2024
  • Lowest Price: $1,989.00 - 04/11/2024

Description

Sony Alpha 7 IV

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

33MP back-illuminated CMOS full-frame sensor

Copper wiring contributes to higher transmission speeds and faster AD (analog to digital) conversion. Fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance, 15+stop dynamic range, and increased AF speed.

BIONZ XR image processor up to 8x processing speed

The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates on real-time processing of AF, image recognition, and image quality adjustment to minimize processing latency for greatly increased processing power.

4K 60p recording and 4:2:2 10-bit recording

Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling.

Beautiful color expression, with S-Cinetone

The Alpha 7 IV supports S-Cinetone, based on expertise gained through the development of the VENICE CineAlta professional cinema camera line. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights

Real-time Eye-AF for humans, animals, and birds

The high speed of the latest image BIONZ XR processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame.

Fast Hybrid AF with improved speed and tracking

759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies. This vast collection of data is analyzed in real-time by the latest powerful BIONX XR processing engine to achieve the AF system’s impressive results.

 

Sony Alpha 7 IV Mirrorless Camera Videos

Reviews (17)

17 reviews for Sony Alpha 7 IV Mirrorless Camera

4.8 out of 5
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  1. Sean Noche-Schultz

    Best hybrid camera. It does overheat but outside of that the photos and videos are crispy. Don’t regret my purchase as this is my 2nd camera to my fx3. I went with Sony a7iv over Sony ac2

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  2. Kasey

    Produto chegou em menos de 3 dias e já usei em seguida em trabalhos! Caixa sem nenhum problema. Loja respondeu com pronto atendimento. Muito obrigado goplay

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  3. Chey

    Great, fast camera. I upgraded to this camera from the Sony a6100 and I’ll tell you what, it’s quite the upgrade! I’ve been so happy with it. The images I’ve shared were taken with this camera and the 24-70mm f/2.8 lens.

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  4. EJK

    An amazing camera. This is definitely an amazing camera! It has durability and uniqueness to it. I love the little dial on the top of the camera or you can switch from photo to video! It makes it an easier process. Has all the things I need and one. I wish I did have 120 FPS for video but 60 FPS will do. Definitely a great camera if you are getting to photography and videography and starting your own business.

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  5. Will

    Love, Love Love it. Just buy it. The quality is fantastic and the out of camera footage is amazing IMO. Love this new Camera.

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  6. Val

    Excellent, je l’adore

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  7. unknown

    Upgraded from a7RII and its an improvement in every way. I used the a7RII for several years in my professional work (portraits, real estate, products), and upgraded to the a7IV because I wanted the fully articulated LCD touchscreen. While having the fully articulated touchscreen is great, the a7IV also improved upon every single aspect of the a7RII, with better autofocus, ergonomics, and menu system.

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  8. Glen Foster

    LIKE NEW. I am happy with the purchase but was shocked to see it have almost a 1000 on the shutter count. If it had been over that I likely would have returned.So far the camera is doing well, picture quality is insane compared to the A7iii. Certainly the better of the two as it was meant to be.Will update again if something comes up.

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  9. Spinicure

    Finally upgraded my old Sony a7ii to this a7iv. The quality and upgraded auto focus really sold it for me. It feels solid and the touch screen is awesome!

    The only down side with this purchase was that the camera in a big box with just a piece of paper. Wish they would have packed it a bit better.

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  10. Lunatique

    Jack of all trades, master of none. This is for me a high-end purchase, really stretching my budget. I chose this camera above all the other Sony models and above all other brands because it seems to me, after reading many reviews, that this camera is not “the best!” at anything but is very, very good at everything. I’m not trying to pay for the perfect camera or a professional’s camera. I’m trying to get one camera – one investment – to livestream, vlog, record video on vacation, take great pictures of people, nature and landscapes, and astrophotography. One can argue about how this camera or that camera would have been a better choice. This was my choice. Unless you have lots of money or this is your profession, you can only have one camera like this. After two intense weeks of reading and watching many camera reviews during the summer of 2022 the Sony a7iv is where I landed.I will not get into the specifics and technical details about this camera because I’m not the right guy to do it. I’m still learning but I am very, very satisfied with this camera. I also very much like the G Master lenses. They are pricey but they are also very, very good lenses. The G Master f/1.2 50mm prime? Wow!I have to give this camera five stars because it is a jack of all trades even if a master of none. Sony may have saved some of it’s master-class attributes for other more expensive models and that’s fine. For my purposes, a multitool camera is exactly what I wanted.

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  11. Spinicure

    After a decade or more with my gen 1 A7 I decided to upgrade to the A7IV. If you’re coming from a A7II or A7 the upgrade is quite large. The autofocus speed is the biggest thing I noticed immediately. Even older lenses like my 55mm Zeiss is very fast on this camera.

    The other thing I noticed is how this camera body is about twice as thick as the original A7. If you liked how small the A7 was well… expect the A7IV to be more of the thickness of most other cameras. The thickness from what I understand is the sensor stabilization which by the way the original A7 didn’t have. I used to use a monopod with the A7 because no stabilization meant handshake was a very real issue. With the A7IV I can get very sharp images in hand without worry.

    One other thing. This camera’s ISO has some dual sensor business going on. It’s both a good and bad thing. It’s good because if you shoot at 100ISO or 400ISO your images will look almost identical on noise. The bad is if you shoot at 125, 160, 200, 250 or 320. Someone that doesn’t know this may get less sharp images when you need to increase ISO over 100. Do yourself a favor and just shoot at 100 and 400 for most instances then over 400 as usual.

    I noticed reviewers complaining about the camera menu, but if your coming from another A7 you’ll understand the menu quite easily.

    All other specs were about what I expected. The massive increase in AF points, better video recording, full HDMI slot, dual SD card slots, etc. Also no wall charger for battery… really Sony? Don’t be Apple please.

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  12. Techgeek0130

    What more can I say it does everything I need and then some. Do yourself a favor and make sure you look up tutorials on the menus and setup!

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  13. Will

    This is for me a high-end purchase, really stretching my budget. I chose this camera above all the other Sony models and above all other brands because it seems to me, after reading many reviews, that this camera is not “the best!” at anything but is very, very good at everything. I’m not trying to pay for the perfect camera or a professional’s camera. I’m trying to get one camera – one investment – to livestream, vlog, record video on vacation, take great pictures of people, nature and landscapes, and astrophotography. One can argue about how this camera or that camera would have been a better choice. This was my choice. Unless you have lots of money or this is your profession, you can only have one camera like this. After two intense weeks of reading and watching many camera reviews during the summer of 2022 the Sony a7iv is where I landed.

    I will not get into the specifics and technical details about this camera because I’m not the right guy to do it. I’m still learning but I am very, very satisfied with this camera. I also very much like the G Master lenses. They are pricey but they are also very, very good lenses. The G Master f/1.2 50mm prime? Wow!

    I have to give this camera five stars because it is a jack of all trades even if a master of none. Sony may have saved some of it’s master-class attributes for other more expensive models and that’s fine. For my purposes, a multitool camera is exactly what I wanted.

    Helpful(0) Unhelpful(0)You have already voted this
  14. Arthur

    Once again Sony proves to be the true leader of the hybrid/mirrorless cameras evolution race! This camera is an affordable alternative to A7s3, which allows good quality photos with its 33MP sensor as well as equivalent to its elder brothers’ (A7R4, A7s3, FX3) video capabilities (cuz let’s face it no one uses these cameras for external-raw on serious projects). At that price, this camera is a real tool that actually gets the job done and gets you the paycheck, everything else is for youtube tech reviewers, hobbyists and collectors.Many criticize sony for saving on some features such as custom luts, heavy codecs, and monitoring capabilities, I think the situation here is similar to what happens in the world of mobile phones – iPhone just works despite all of its limitations, and Android manufacturers just throw more features and hardware to make a good impression.As for this particular camera, it’s like a sequel to Avatar… after A73 everyone expected it to be better in every regard, and that’s exactly what Sony did. Its 10bit, its ALL-INTRA, its got h265 codec, its got the best eye tracking AF in the industry, its got slog3 and scinetone. There’s just not much room to improve to impress customers anymore!I see thermals on this camera are often criticized here. I tell you this; the only occasion where I had it overheating was a 6-hour straight interview, which we shot in one piece in 4K 10bit 422. It overheated 2 times that day. 6 hours! For run-and-gun type of shoots, it never overheats.Also a lot of negative comments from people who clearly have no idea how to use a professional camera. They complain about “sensor issues” and “bending” while they shoot with fluorescent light at 30fps and their shutter at 1/250, they complain about overheating without even checking the “High temperature” menu, they argue that a 33PM sensor should allow 60fps from the full size of the sensor…To all buyers I’d suggest taking it for what it is – $2500 FF camera, that does 33MP photos and 10 bit FF video in codecs comparable to prores all this with the industry’s leading autofocus capabilities.Amazing camera …as expected! Had to wait for my copy for 2 months after the preorder upon release though.

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  15. Chey

    Upgraded from a A7. After a decade or more with my gen 1 A7 I decided to upgrade to the A7IV. If you’re coming from a A7II or A7 the upgrade is quite large. The autofocus speed is the biggest thing I noticed immediately. Even older lenses like my 55mm Zeiss is very fast on this camera.The other thing I noticed is how this camera body is about twice as thick as the original A7. If you liked how small the A7 was well… expect the A7IV to be more of the thickness of most other cameras. The thickness from what I understand is the sensor stabilization which by the way the original A7 didn’t have. I used to use a monopod with the A7 because no stabilization meant handshake was a very real issue. With the A7IV I can get very sharp images in hand without worry.One other thing. This camera’s ISO has some dual sensor business going on. It’s both a good and bad thing. It’s good because if you shoot at 100ISO or 400ISO your images will look almost identical on noise. The bad is if you shoot at 125, 160, 200, 250 or 320. Someone that doesn’t know this may get less sharp images when you need to increase ISO over 100. Do yourself a favor and just shoot at 100 and 400 for most instances then over 400 as usual.I noticed reviewers complaining about the camera menu, but if your coming from another A7 you’ll understand the menu quite easily.All other specs were about what I expected. The massive increase in AF points, better video recording, full HDMI slot, dual SD card slots, etc. Also no wall charger for battery… really Sony? Don’t be Apple please.

    Helpful(0) Unhelpful(0)You have already voted this
  16. Hill

    I have a Sony A7C and wanted to upgrade to Sony A7iv.There are lots of benefits from A7C to A7iv however, if you are doing mostly video;please stay far away. Sony A7iv gets very warm and frequently turns off due to overheating.Another problem is that I’ve ordered a product from Amazon Warehouse deals and took a video unboxing it.I found couple dust and ?scratch that I was not able to remove with my blower.Amazon CS will not let me return it for free. ??? Buyers beware.

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  17. Alexandre

    This is a very versatile system, it’s really quick with lots of options, it works really well with the Imaging Edge app, overall this is a great tool to have for any hybrid shooter out here.

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